SOCIAL

CUTS

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THE

WHAT

Social Cuts is an editing service add-on that maximizes social reach and marketing with your video asset.

By taking your already existent video asset, we edit that video asset into 6 different videos ready for social media posting and social media advertising.

Rusticus Films

Social Cuts

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With the Social Cuts, we will be editing 3 separate videos. Each video will come in a 16x9 aspect ratio (cinematic) and a 1x1 aspect ratio (square). These 2 aspects ratios will give you marketing ready video clips for different media platforms.

EXAMPLES:

SQUARE30"
SQUARE15"
SQUARE6"

A 30-second square version of the original video delivers a sufficient message in a short time and has a greater chance of catching viewers' attention since it takes up more screen space. This video is best suited for Facebook and Instagram.

A 15-second square version of the original video will be a wonderful tool for increasing the chance a viewer will watch the entire video  The square format takes up more screen space. This video is best suited for Facebook and Instagram.

A 6-second square version of the original video will allow more viewers to watch your video's entire message before moving on. The square format takes up more screen space. This video is best suited for Facebook and Instagram.

A 30-second version of the original video hits a great balance of providing plenty of information but short enough to keep viewers' attention.  This video is best suited for Youtube.

CINEMATIC30"

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CINEMATIC15"

A 15-second version of the original video greatly increases the chance that a viewer watches the entire video. This makes it a great tool for delivering a quick message. This video is best suited for Facebook, Youtube Pre-Roll, and LinkedIn.

CINEMATIC6"

A 6-second version of the original video would be best used in a Youtube pre-bumper ad. It would meet pre-bumper ad time requirements and be useful for running before or after YouTube videos as well as Facebook and LinkedIn. 

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THE

WHY

Once a video is created, it is only effective if viewers see it. 

Placing your video asset only on your website and Facebook page is not a solution for truly leveraging the marketing capabilities your video asset has. Getting as many viewers to see your video should be a priority. Utilizing social media advertising is a smart way to raise the numbers of viewers your video can reach but using the video in its entirety might be too long to be engaging in the fast swiping world of social media. This is why Social Cuts is so valuable. It provides ready-to-go video versions to sponsor and promote on social platforms. These shorter versions will increase views which will enhance successful messaging to viewers and drive traffic to your website. Once at your website, viewers can watch the original video version (longer version) to help in the sales and conversion process.

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LINKS
ABOUT

sayhello@rusticusfilms.com

770-609-9849

Atlanta, GA 30068

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© 2019 by Rusticus Films.