Most companies think of creating a simple video and putting it on some remote page on their website. This is a waste of money! We love to see businesses use videos in their marketing but not when there has been no thought or direction behind their efforts.

 

Videos need two things to actually be considered an "asset" and not just "another" video.

 

1. The videos need to be seen. No different than a website. They only work when people see them. Videos are an asset you want as many people to see as possible.

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2. The videos need to intentional. Meaning, the content in the videos is targeted, well thought out, messaged correctly, engaging, polished, and branded.

 

We work with companies in helping them tackle both needs. 

We not only create creative, targeted and quality videos, we also work with our clients in building an online distribution process to have the videos be seen and work to strengthen the sales journey process.